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Introduction
Last Updated on 8/20/2007.
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Priceline.com® is owned and operated by priceline.com Incorporated (together with its subsidiaries, "priceline.com"). The following describes the privacy policy (as amended or otherwise changed from time to time, the "Privacy Policy") applicable to the services available through the priceline.com web site (the "Site") from priceline.com. Certain services which you may access on the Site are provided by our third party partners, and protection of your information relating to such services will be governed by the privacy policy of such third party (see "Sharing Your Personal Data-Certain Services," below). By visiting the Site, you are accepting the Privacy Policy described herein.
On occasion priceline.com may revise this Privacy Policy to reflect changes in the law, our Personal Data collection and use practices, the features of our Site, or advances in technology. If we make revisions that change the way we collect or use your Personal Data, those changes will be posted in this Privacy Policy and the effective date will be noted at the beginning of this Privacy Policy. Therefore, you should review it periodically so that you are up to date on our most current policies and practices. Priceline.com will also prominently post such material changes prior to implementing the change.
Our Commitment to Your Privacy
Priceline.com is proud to be a leader in the field of electronic commerce and a true innovator in the way people buy the things they need.
Priceline.com complies with the EU Safe Harbor framework as set forth by the US Department of Commerce regarding the collection, use and retention of data from the European Union.
Priceline.com is a licensee of the TRUSTe Privacy Program. TRUSTe is an independent, non-profit organization whose mission is to build user's trust and confidence in the Internet by promoting the use of fair information practices. This Privacy Policy covers the site www.priceline.com. Because we want to demonstrate our commitment to your privacy, we have agreed to disclose our information practices and have our privacy practices reviewed for compliance by TRUSTe.
If you have questions or concerns regarding this statement, you should first click here to contact our Help Center. If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily addressed, you should contact TRUSTe at http://www.truste.org/consumers/watchdog_complaint.php. TRUSTe will then serve as a liaison with us to resolve your concerns.
We value your trust in us and will work hard to earn your confidence so that you can enthusiastically use our services and recommend us to your friends and family.
Information We Collect
We collect personally identifiable information ("Personal Data") about you that you provide to us while using the Site. Personal Data includes information that can identify you as a specific individual, such as your name, address, phone number, credit card number or e-mail address.
We also collect non-personally identifiable information, including your log-in name, search preferences related to specific searches, bids through our priceline.com cookies. Third parties also may collect non-personally identifiable information on our Site as described below.
Protecting Your Personal Data
We save your Personal Data to make it easier for you to use our services on return visits.
To prevent unauthorized access, maintain data accuracy, and ensure correct use of Personal Data, we will employ reasonable and current Internet security methods and technologies. To protect credit card transactions, Priceline.com currently uses Secure Socket Layer technology to encrypt Personal Data.
How We Use the Information We Collect
We use Personal Data to provide you with the products and services from our Site, to build features that will make the services available on the Site easier to use, and to contact you about these services. This includes faster purchase requests, better customer support and timely notice of new services and special offers.
From time to time, priceline.com may contact you to request feedback on your experience using the Site, to assist us in improving the Site, or to offer special savings or promotions to you, as a Site user. If you would prefer not to receive notices of special savings or promotions, you may simply opt-out from receiving them by replying to priceline.com using the hyperlink provided in these notices.
Sharing Your Personal Data
Priceline.com does not share your Personal Data, except as disclosed in this statement. Priceline.com may share your Personal Data with its subsidiaries and with third parties as described in the categories below:
Certain Services: In order to provide you with certain services, we may share your Personal Data with our third party partners, or require that you transact directly with a third party partner. Third party partners consist of companies with which priceline.com has contracted in order to provide you with services or products featured on our Site. Below is a list of some of such services:
Priceline Cruises. Priceline Cruises are offered through National Leisure Group, LLC ("NLG"). When you provide Personal Data in connection with the purchase or booking of a cruise, you are providing such Personal Data to NLG, which holds such Personal Data on our behalf. Our contract with NLG requires NLG to maintain such Personal Data in accordance with this Privacy Policy.
Priceline Group Hotels. Priceline Group Hotels are offered through Lexyl Travel Technologies, Inc. ("Lexyl"). When you provide Personal Data in connection with the Group Hotels service, you are providing such Personal Data to Lexyl, which holds such Personal Data on our behalf. Our contract with Lexyl requires Lexyl to maintain such Personal Data in accordance with this Privacy Policy.
Great Fun® Online Savings Club. After or during the booking process on Priceline.com, our partner, Trilegiant Corporation ("Trilegiant"), will offer you an opportunity to join their Great Fun® Online Savings Club. When you join the club, you are authorizing us to provide your Personal Data to Trilegiant, which treats your Personal Data in accordance with the Trilegiant privacy policy and not this priceline.com Privacy Policy. For information on how your privacy is protected when using the Great Fun® Online Savings Club service, click here.
Pricelinemortgage. Priceline.com's partner, EverBank, offers financial services through Priceline Mortgage Company LLC, d/b/a pricelinemortgage. Like priceline.com, pricelinemortgage utilizes the priceline.com Name Your Own Price® demand collection system to offer financial services including mortgages, home equity loans, and banking and other services. When you engage in these services, you are providing your Personal Data to pricelinemortgage, which treats your Personal Data in accordance with the pricelinemortgage Privacy Policy, and not this priceline.com Privacy Policy. Due to the nature of the financial services that are provided on pricelinemortgage, the pricelinemortgage Privacy Policy may have different policies with respect to sharing your information. For example, the nature of pricelinemortgage's home financing services requires that pricelinemortgage share the information you provide in your finance request with up to four participating providers. To review the pricelinemortgage Privacy Policy, click here.
We may revise this list from time to time if we decide to offer additional services through these or other third-party partners.
Priceline.com's Agents: Many of the operations we perform require us to hire other companies to help us with these tasks. For example, priceline.com hires companies to help us handle mail and e-mail (including sending and delivering packages, postal mail and e-mail) analyze the data we collect, market our products and services, handle credit card transactions and provide customer service. The companies we employ to help us with these tasks have access to Personal Data to perform their functions, but may not use it for other purposes. Priceline.com requires all agents to whom Personal Data is disclosed to enter into confidentiality agreements.
External Service Providers: When you use the priceline.com service to purchase an airline ticket, reserve a hotel room or a rental car or to take advantage of any of our other products and services (including travel insurance), we provide Personal Data to the airline, hotel, car rental agency, travel agency or other involved third-party.
Advertisements, Marketing Material and Other Offers: Unless you tell us that you do not want to receive these offers, priceline.com will occasionally send advertisements, marketing material or other offers on behalf of other businesses that we think might be of interest to you. This material is sent by priceline.com, and when we send these offers, we do not give that other business your name or address. If you do not want to receive these advertisements, marketing material or other offers, please click here to unsubscribe.
Future Business Transfers: Our business is constantly changing. As part of that process, priceline.com may sell or buy other companies, and Personal Data may be transferred as part of these transactions. It is also possible that priceline.com, or substantially all of its assets, may be acquired by another company, whether by merger, sale of assets or otherwise, and Personal Data may be transferred as part of such a transaction.
Compliance with Law and Protection of Priceline.com: Priceline.com reserves the right to release Personal Data in order to comply with the law. We may also release Personal Data to enforce or apply the terms and conditions applicable to our products and services, or protect the rights, property or safety of priceline.
Our Policy Concerning Cookies
To serve you faster and with better quality, we use "cookie" technology and also allow third parties to use cookies on our Site. Cookies are small bits of code, usually stored on a user's computer hard drive, which enable a web site to "personalize" itself for each user by remembering information about the user's visit to the web site.
As described in more detail below, priceline.com's cookies have many benefits to enhance your experience on our web site. The third party cookies used on our site are also designed to improve your web site experience by facilitating the receipt of targeted advertisements while on our site and while you are viewing other, non-priceline.com web sites.
Priceline Cookies (First Party Cookies): We, at priceline.com, use our cookies to reduce the time it takes for you to submit purchase requests. For example, we use a cookie to store a registered user's e-mail address so that the user does not need to enter their e-mail address each time that they log-in onto priceline.com. We will also use a cookie to keep track of your search criteria while you are engaging priceline.com's services. Priceline.com cookies are associated with a user's personal information.
No third party has access to the information we collect through our priceline.com cookies, but if you'd rather we didn't use priceline.com cookies when you visit us, click here and we will help you turn them off.
Third Party Cookies and Pixels: We also use third-party advertising companies to serve ads while you are visiting our site and permit these companies to place and access their own cookies on your computer in the course of serving advertisements on this site. These companies may use information obtained through their cookie (which does not include your name, address, e-mail address or telephone number) about your visits to our and other web sites, in combination with non-personally identifiable information about your purchases and interests from other online in order to provide advertisements about goods and services of interest to you. Other companies' use of their cookies is subject to their own privacy policies and not ours. Such advertisers do not have access to our cookies.
In addition, we may share web site usage information about visitors to our sites with these companies for the purpose of managing and targeting advertisements and for market research analysis on our site and other sites. For these purposes, we and our third-party advertising companies may place pixel tags (also called clear gifs) on some of the pages you visit on our site. We will then use the non-personally identifiable information that is collected using these pixel tags to serve you relevant advertisements when you are visiting other sites on the Internet. These advertisements may be targeted to specific searches you conducted on priceline.com during earlier browsing sessions.
If you would like more information about the information collection practices of third-party advertising companies and your choices about not having this information used by these companies or opt out of online preference marketing, click here: http://www.networkadvertising.org/consumer/opt_out.asp and here: http://priceline.direct-messaging.com/optout.html. If you wish to block other cookies, including those being served by companies that are not part of the Network Advertising Initiative click here. [hyperlink to directions to change browser settings to block or remove cookies.] However, without cookies you may not have access to certain features on our Site, including access to your profile/account and certain personalized content.
You can also delete all cookies that are already on your computer's hard drive by searching for files with "cookie" in it. This action could affect your subsequent visits to certain web sites, including the priceline.com web site, by requiring that, for example, you enter you login name when you return to that web site.
To learn more about cookies, you can link to the following third-party web sites: http://www.cookiecentral.com, http://www.w3.org/, or http://en.wikipedia.org/wiki/HTTP_cookie. These links are provided for your information only. Priceline.com is not affiliated with any of these third-party sites and does not make any representations or warranties about the information they contain.
How You Can Access or Change Your Personally-Identifying Information
Priceline.com understands that you may want to change or access your Personal Data. You may do so by accessing your profile. To protect your privacy and security, we will verify your identity before granting access or making changes to your personally-identifying information. Any request to access your personally-identifying information will be answered in less than 30 days. If you have registered your profile on any of the services available on our site from priceline.com or pricelinemortgage, your e-mail address and password are required in order to access your profile information.
A Special Note About Children
Persons under the age of 18 are not eligible to use any services on our Site.
How to Contact Us
Should you have any questions, concerns or comments, please click here. Priceline.com Incorporated is located at 800 Connecticut Avenue, Norwalk, Connecticut 06854.
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